I have used foam shoulder pads for many years as I am tall, have small boobs and have sloping shoulders, and tend to slouch a bit, so the shoulder pads give my clothes and me more shape and definition, as well as confidence. The pads I bought are for the heavier cardigans and jackets/coats I wear in wintertime. I don't know anyone else who wears them but would recommend them and let the person try them first whenever I have spotted anyone who I think would benefit from the pads and had asked for some advice, eg when friends and I go shopping. It is a very personal thing though, and many people don't seem bothered about the overall shape they put on show. These pads are particularly good because their shape is natural and there is an inside flap which can slip underneath the next layer of garment to secure it in place more easily.